Brand synopsis d.brand is fashion lifestyle brand from Sweden which today consists of 4 divisions; denim, sports fashion, outerwear, and fragrances. d.brand denim was first produced as an alternative to overpriced designer jeans. At the core of d.brand's philosophy are these three elements; exclusivity, denim, and affordability. Derived from this d.brand was able to create a new segment. Initially the exclusivity was kept by a strict distribution but as demand grew it had to change strategy. Today the exclusivity is maintained by the overall feel when buying a d.brand product that goes all the way from the production floor, to using the finest materials and having some of the most influential people as brand loyalists. Look Good. Feel Good. d.brand.
Denim The foundation of the brand and still the engine that drives d.brand forward is denim. D.brand has always done both women and men's denim, however the women's denim is the thing that really set the brand off. Today d.brand work with everyone from smaller exclusive boutiques to Scandinavia's largest denim chain JC Jeans & Clothes. What has made d.brand's denim so popular and a characteristic for all its denim is the nice fitting and comfort along with its clean Scandinavian style.
Sport fashion From being strictly a denim brand d.brand was in the middle of 2009 asked to be the official brand of Scandinavia's most prestigious sport event, the annual ATP If Stockholm Open tennis tournament. The organization had followed d.brand for a while and where looking for a new clothing partner and felt like d.brand would be the perfect partner to revitalize the event. d.brand then became on of the youngest brands ever hosting this 60 year old tennis event. d.brand was re-elected to be the official clothing brand of If Stockholm Open for the year 2010. The d.brand polos, zip track-tops, T-shirts and baseballs later became the base of the the sport division. Today d.brand is currently developing a functional tennis line as well as golf line. D.brand is also the official brand for one of Sweden's largest sports club golf section.
Outerwear After having created a new segment for denim in Sweden d.brand soon felt like the same thing could be done in a country where people wear heavy down jackets almost the year around. The Swedish market was heavy saturated with expensive brands and the need for a high quality jacket to an affordable price was evident. The year 2008 the first d.brand down jacket was released and have since then become a Swedish classic loved by thousands.
Fragrances The most recent addition to the d.brand family is Fragrances. From 2011 d.brand will release a complete series of perfume for both men and women. To guarantee the exclusivity in its perfume d.brand has teamed up with industry leaders.
Look Good. Feel Good. d.brand.